Post 2: Paint a Picture of a Shared Desired State

The second post of this framework explores envisioning the future we desire to live in. It is about identifying the gap that exists in the lives of our audience and painting a picture of how things could be as it pertains to our work and medicine.. By painting a vivid picture of what this future looks like, we create a compelling vision that has the potential to resonate with our audience. We show them how our product / service can transform their lives and bring about the change they seek.

Questions to Ask Yourself:

1. What is the ideal future state that your product or service can help your customer access?
2. How does this future state align with the aspirations and desires of your audience?
3. How can you use storytelling to paint a vivid picture of this future state?
4. What kind of inspirational or motivational elements can you include?
5. How can this post build on the narrative established in the first post?

Key Takeaways

1. Post two should paint a picture of a desired future state to engage and inspire your audience.
2. Use storytelling, figurative imagery, and expressive language to invite your audience into a new story.
3. This post should not include a sales pitch, but rather focus on building upon a narrative arc and inviting your audience to envision the shared desired future.
4. Clarity in language and the use of visuals are important to help the audience see and understand the vision you’re sharing.
5. Practice is essential to improve your ability to craft these types of posts.

Consider the future state or transformation that you aim to bring to life through your product, service, or message. How can you convey this vision in your content? Paint a picture of how things could be with for your audience.

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