Key Ingredients for Success

As we explore the Three-Post Launch content framework, it’s important to first explore the ingredients that will ensure your success.

Having the mindset that you are only adopting a plug-and-play approach without deep care and intention will not yield the results you’re looking for! To really see this framework shine, you must call on your inner storyteller and be open to acquiring new skills in the process.

In this module, we will explore the key ingredients that will ensure your success with Subtle Sales.

Clear Idea of Impact

To use the content framework well, we need to know the good we want to do for people. Without a clear idea of how our work helps others, the framework might not make sense. We must know what we do and how we make a difference. This way, our content matches our main goal.

A Product / Service You’re Really Excited to Promote

The content framework works best when we truly believe in what we're promoting. Just selling for sales' sake won't work. It's about connecting with our audience on a deeper level. For example, we want to make it feel like they're at a concert of their favorite artist, feeling the energy from the stage. The content framework lets us share our spirit and connect deeply with our audience.

A Willingness to Cultivate Traffic

To get the most out of this framework and process, we need to willing focus on increasing traffic. This is not for the sake of increasing in popularity or vanity metrics, its to increase the opportunity for sales. No thriving business owner has ever said “I love it when my store is completely empty and no one walks in.” Foot traffic is a stewardship opportunity. And in order to be comfortable with generating traffic, its important to be open to learning new things and growth. We need to find out what our audience likes and doesn't like. By getting close to our metrics and talking with our audiences, we can find ways to do healthfully attract more people into the doors. Being ready to change and grow is key to getting more traffic and reaching more people.

Reflections + Questions:

How does your product or service impact your customers' lives, and in what ways can you articulate this impact through your content to make it resonate deeply with your audience?

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Reflect on how your understanding of this impact guides the creation of your content. Does what you create deeply resonate with what you’d really like to be sharing? And does what you’re sharing resonate with your audience’s needs?

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Consider a moment when you felt genuinely excited about your product or service. How can you channel this excitement into your content to create a connection with your audience that feels as energizing as being at a favorite artist's concert?