The Three-Post Launch framework consists of three parts: exploring the current story, imagining the desired future, and inviting people into a transformation.
What sets this framework apart from other social media strategies is that we are giving each post in your sales process a specific job to do, rather than just creating different types of content. This approach aims to create a deep connection with your audience and that will ultimately invite them to become customers.
Post 1: Exploring the Current Story
The first post of this framework invites you to think like a storyteller and share what is most alive for you in this current moment as it pertains to your work. This is the post where you describe what you see and feel, inviting others to join in the conversation by asking, "Is anyone else feeling that too?”
Post 2: Paint a Picture of a Shared Desired State
The second post of this framework explores envisioning the future we desire to live in. It is about identifying the gap that exists in the lives of our audience and painting a picture of how things could be as it pertains to our work and medicine.. By painting a vivid picture of what this future looks like, we create a compelling vision that has the potential to resonate with our audience. We show them how our product / service can transform their lives and bring about the change they seek.
Post 3: Inviting People Into a Desired State through a Call to Action (CTA)
The third post in this framework is where we invite our audience into the future state that we proposed in the second post. It is where we place our call to action, inviting them to take the next step towards the solution we offer. This is where we bridge the gap between inspiration and action. Through a compelling call to action, we can guide our audience towards the transformation they desire.